Amazon is blatantly, yet rightfully, ripping the iPad Mini, right on its amazon.com homepage! The side-by-side comparison of the iPad Mini and 7″ Kindle Fire HD should be incredibly effective in persuading first-time tablet buyers. Clearly, the Kindle Fire has the advantage in a number of different areas, speaker and screen quality especially. I was wondering how Amazon or B&N would respond to the iPad Mini release, and it looks like public shaming is the way to go for Bezos & Co. Nothing has changed on barnesandnoble.com, but I imagine there will be a Mini reference at some point, probably closer to the holidays. I can’t wait for the fourth quarter sales estimations to start rolling in next year; it will be interesting to see who wins the tablet war of Christmas 2012.
I have posted a lot of negative commentary about Apple products lately, but don’t get the wrong impression. I have a very positive Apple review coming right around the corner.
Image source: screenshot of Amazon.com